Running Through the T Interactive Game
Tennesseans have fallen in love with the character known as Farmer Charlie of Farm Bureau Insurance of Tennessee. He’s like our version of the Geico Gecko, or Progressive’s Flo, and arguably as recognizable in these parts.
The creatives and developers of Tombras joined forces to create a game where University of Tennessee fans could play as Farmer Charlie. Players navigate different UT landmarks, dodge opposing SEC players and mascots, and Run the T, a longstanding tradition where football players and coaches enter the field at the beginning of each home game at Neyland. I helped lead this endeavor, but could not have done it without everyone’s help and input.
The creatives and developers of Tombras joined forces to create a game where University of Tennessee fans could play as Farmer Charlie. Players navigate different UT landmarks, dodge opposing SEC players and mascots, and Run the T, a longstanding tradition where football players and coaches enter the field at the beginning of each home game at Neyland. I helped lead this endeavor, but could not have done it without everyone’s help and input.
Award: Best of Show Digital – AAF Knoxville
